Is your school simply not thriving online with a buzzing school community?
- Your social media team members have moved on.
- You are having trouble doing the basics.
- You have lost our ability to tell our story.
- Your new team members lack skills and knowledge.
- You need an expert to keep us honest.
- You want to benchmark and measure your performance.
- You are looking for an innovation and point of difference.
- Social media keeps changing and you worry about our risk.
- You’ve had a tragedy in the school and people are posting online.
We Don't Just Care About Social Media. We Care About Schools.
No school should be judged by a social media crisis
- Your teachers don’t know how to escalate a crisis.
- I’m not sure whether to post or not in a time of crisis.
- Your unsure of what to do when student cyberbullying, sexting and violence impact your school’s reputation.
- There is confusion about your role and responsibility in a crisis.
- Your school needs to revisit its legal responsibilities.
- You have no understanding of how to sensitively deal with death online.
What makes my process so different?
‘Peter Sutton is an expert at cutting through the waffle and clichés surrounding the use of social media. He offers a straightforward, warm and anecdotal response and is a brilliant source in deciphering online trends and dangers for people.’
Louise Roberts Executive Editor – The Daily Telegraph Newscorp
Understanding social media risk and the impact of social media on schools.
Schools adopt social media without a rich understanding of the strengths, weaknesses, opportunities and threats. They are often unaware of their risk, do not effectively integrate social media with other communication tools or maximise its potential for their community.
Social media risk is strongly influenced by the level of knowledge, activity and support within a school. Risk pivots on the behaviours of students, parents and teachers leaving schools no choice but to be highly proactive.
‘Tragedy struck our school community and Peter knew the impact of how death would play out online. He delicately walked with us to support the school and community during this difficult time.’ - Ken Barwick Principal
Playing by the rules, social media policies and procedures
Social media blurs our personal and professional lives. Personal values do not always align with those of a workplace. Social media policies and procedures are critical in schools to articulate the professional responsibilities of employees.
Social media in schools requires social media ‘specific’ policies and those policies where social media may have a direct or indirect impact.
‘Fire struck our school and Peter's advice was invaluable. What to post, where to post and how to meet our community's expectations were worked through with Peter's professional expertise.’ - Anne van Dartel Principal
Getting social media 'fit' for high performance
A school’s social media journey is never linear and every implementation has an anatomy of its own. Just as a marathon is always going to be a 42.2km event, the runners hail from a wide spectrum and their goals are varied.
Schools on the social media startline are no different — some want to get fit, some want to perform. The base criteria for success are the same for both camps focusing on skills, knowledge and practise.
'Peter tells you how to develop a consistent message over social media that is underpinned by the core values of the school. He imparts useful information about photography and videography, and how to present a professional image for your community' - Penny Granger Principal
3 steps to get help and support
IDENTIFY YOUR RISK
Watch the 5 Minute Social Media Health Check
Click 'Book a free strategy call' and fill out the contact form
GET BACK ON TRACK
Upskill your team, align your message and connect with your community.