Professor Peter Sutton is a social media author, consulting professional and noteworthy keynote speaker who conducts many interviews on Radio, Television and frequently appears in News media in and around Sydney.
- : Bathurst, Orange, Sydney, NSW.
- ‘ Social Media Sociologist ’ - Peter Sutton & Andrew Hughes
Mr Peter Sutton conducts highly focused social media learning and education programs that address current social media issues particular to schools, such as cyber bullying and online harassment as well as social media reputation management and how best to manage a social media crisis. But it is not all doom and gloom. Peter's program also aims to inspire meaningful discussion through genuine and authentic communication by publishing meaningful content.
Peter presents a broad, innovative range of programs designed to inspire authentic social media communication and interaction. Tutorials and mentor programs that will enable you to produce meaningful content relevant to your social media community, organisations goals as well as establishing appropriate guidelines and social media policy.
Mr Sutton's social media workshop education programs, keynote speaking engagements and seminars are tailored to the needs of your school. His social media workshops and learning programs are designed to support and develop leadership within the social media context. Your schools branding and identity will be assessed for relevance as well as how to interact and engage with your audience while making use of information within the wider face to face community.
Time for parents, teachers and school principals to knowledge up in the face of a social media`s sexual revolution to hit teens and pre teens.
Recent events to hit the news stand, media and TV, report some traumatic social media based events happening in the lives of students that have left those in positions of responsibility somewhat stunned at the outcomes. Social media tends to amplify aspects of Human nature, and elicit a strong reaction in the face of blanket bans on mobile technology which potentially make the problems worse as they drive behaviour underground where it cannot be seen until it emerges as a full blown crisis.
Social media in this day and age has come with many benefits and some strange side effects which no one seemed to see coming. Social media seems to promote a hypernormalised version of self which call into question ones true self and so authenticity is now something that needs to be considered. All up it looks like Truth is one of the first casualties of the internet.
Social media forces us to rethink all our boundaries of interaction and communication with others. Traditions are forced to change amid an onslaught of new technology which brings with it new ways of operating for which tradition has no precedent. It has become increasingly difficult to morally determine, right from wrong and it is probably more appropriate to determine what is acceptable and what is not rather than invoke absolute concepts as many aspects of our lives are in need of reassessment.
Not only does social media technology banish privacy in favour of transparency, it isolates as it connects people in the face to face world leaving many stranded. Blanket bans do not work, the best solutions involve facing up to the issues that social media has direct impact on social norms and new norms evolve very quickly. The increased freedom of communication can make social media a scary place for the naive, which only emphasizes the need for parents, teachers and role models to knowledge up on the world of social media and high speed interaction. Putting sensible boundaries in place encourages an awareness and respect for others, while allowing the young to remain on guard against getting too close with a healthy and cautious awareness about the lack of discreet knowledge of people who have only ever met online.
Social Media and positive Role Modelling
It is now more than ever essential to present positive role models in the social media context. it is now more important than ever to be aware of how social media works and to consider how a post will be distributed before hitting the post button. Peter is currently advising teachers, parents and principals to be careful when deciding to friend someone who is a student as this could easily lead to serious conflicts of interest. It is advisable in the world of social media to keep as much separation as possible between public and private personas when dealing with social media messaging. There is a lot that can be done to maintain and manage social media connections and friend lists in the settings of social media platforms themselves and it is always worth investigating how it would be best to segment and compartmentalize ones communication networks.
Social Media content - Listening - how your audience tells you what they want to see.
One of the biggest challenges of the internet today and the fast live world of social media and digital communications is - what to write ? Social Media communities are all about the people and for that you need people to monitor the communication channels and generate meaningful, engaging content that will resonate with your audience.
Social media is all about the people, your people, Your audience, your community, how do you find engaging content that will resonate with your community and inspire discussion and dialogue ?
Peter Sutton has been instrumental in developing modern and relevant social media strategies that have been fundamental to establishing and developing social communities online for schools and non profit organisations throughout Australia and South East Asia. Peter's social media workshops, keynote speaking presentations, seminars and face-to-face mentoring programs can help you find your online social media voice, providing useful guidelines that truly help when it comes to deciding what to write about, how to listen to your audience and have your audience tell you what they want to know. This allows you to engage them with confidence on social media platforms.
The first strategy in Social Media Mastery : Social media security - understanding risk and exposure in Digital communications
The first step toward and understanding of social media security is an definition of, on what your social media reputation is based, how you are exposed, where risk comes in and how crisis scenarios evolve.
As part of our social media workshops and consulting packages, we address in detail social media security checks on your communities social media presence, we warn you where pitfalls may emerge and offer guidance and advice on what social media strategies may be useful to you and your social media community.
Peter's clients are reassured by undergoing a social media security assessment which provides an in-depth social media workshop and training program that allows you and your social media team to engage with your on-line audience while minimising the risks to your reputation of social media engagement.
If the social media landscape is understood, risks are easily avoided and mitigated while protecting the reputation of your community in the social arena.
Social media identity and brand stability : your social media strategy starts with yourself and your social media team.
Social media is an ever evolving social process as well as a technologic one. Mr Peter Sutton believes that success relies on community, on an organisations consistent social media presence as a strategy for instilling confidence and trust as a basis for audience in engagement. There is no instant success that has had longevity in the social media landscape, things come and things go. So any social media strategy is a `slow burn` process that requires persistence and dedication to be effective and provide benefit to the real world face to face community.
Despite the commonly held understanding of terms like marketing and branding, it is surprising to continuously find many social media communities that have a wide disparity between their website and their social media presence. Integrity of on-line branding across platforms is imperative and goes a long way to inspiring confidence in a brand and in an on-line community.
Peter Sutton equips his clients with a social media program that will impart the knowledge and strategies to properly implement their own social media identity and presence through appropriate branding strategies. Mr Sutton`s well planned workshop initiatives, keynote speaking seminars and mentoring programs will train your staff to align with your existing educational and organisation charters to provide a comprehensive understanding of the rules of social media engagement - that enables you to know what to do, and what to avoid.
Social media risk management tools, reputation management tools and brand Identity
Social media, when done correctly, has proven itself to be one of the most powerful tools available for building communities online. Schools, education institutions, non profit and government organisations of many types can develop meaningful exchanges with their community through the medium of social media ensuring the integrity of the school or organisational brand through it`s online presence.
Social media for school communities, educational institutions and organisations - communication solutions for the digital age.
To ensure that a social network solution achieves the organisational goals set by the school council, a social media team needs to carefully construct an online identity wrapped around responsible organisational social media guidelines and policy appropriate to the educational institution.
Peter has helped many schools in Brisbane and on the Sunshine coast as well as Sydney, to develop their online identity. Working with schools, non profit organisations as well as government departments and agencies Peter conveys the exact online strategies to upgrade your school image and meaningfully engage your social media community through on all social media platforms.
- social media consultants - social media monitoring
- social media security and risk management in Melbourne
- social media security and risk management in Sydney
- social media branding and identity for schools
- social media strategy for school communities, government and organisations
- social media learning and education programs for government organisations
- organisational leadership and social media